All printed products are mainly based on a simple light and pastel color scheme. The design is complemented by a simple and minimal style. This extends across menus, wine lists and labels, business cards and website. Although the relationship between concept and aesthetic outcome appears, for the most part, nuanced, these combinations are distinctive, visually interesting and work well to make the complexities of wine feel accessible. Flavour profile becomes an array of texture, colour, material and type in print.