Crafting Sofia Torres’ Digital Presence

Cassandra Parisi

0

Brand Designer

Web Designer

Content Writer

Adobe Illustrator

Canva

Squarespace

Sofia Torres is a passionate real estate expert, who approaches her work with a unique philosophy,

“A house isn't a home without love."

Her mission is to help clients find not just a place to live, but a space that resonates with their hearts.
My goal was to craft a brand identity and website that would reflect this heartfelt approach and communicate her passion for matchmaking between properties and souls.
The challenge was to create a brand identity that highlighted Sofia's personalized, client-centric approach – one that focused on finding not just any house, but the right home that would resonate with her clients' hearts.

Brand Identity

Logo

I designed her logo in text form, focusing on the professionalism and elegance of the text, mixed with the script font to symbolize her heart + hearth approach of helping her client find the perfect home.

Color Palette

I chose to use soft, welcoming colors, such as warm beige, with the contrasting black, to create a calming and inviting atmosphere that echoed the comfort of home, while also delivering her sense of luxury and expertise in her field.

Typography

A combination of modern, elegant fonts conveyed professionalism while maintaining a warm and approachable feel.
Like this project
0

Posted Apr 25, 2024

Discover how our web design expertise showcases Sofia Torres, the real estate expert, online. Explore Sofia’s listings with our captivating website design.

Likes

0

Views

1

Tags

Brand Designer

Web Designer

Content Writer

Adobe Illustrator

Canva

Squarespace

Cassandra Parisi

Holistic web & brand designer

Turning Leads into Clients with Strategic Web Design Services
Turning Leads into Clients with Strategic Web Design Services
Boosting User Experience with Holistic Design
Boosting User Experience with Holistic Design