I led the full-scale redesign of Grocliq’s 12-page website, owning both the visual direction and user experience from start to finish. The objective was clear: elevate the brand’s digital presence with a modern, cohesive design that not only looks sharp but also feels intuitive and drives engagement.
Starting with a deep dive into Grocliq’s brand identity and user flows, I reimagined the site architecture to improve usability and navigation across all devices. I focused on creating a clean, conversion-friendly layout that made the user journey effortless — whether browsing product categories or exploring the brand story.
Beyond layout, I designed a complete set of custom graphics and illustrations to visually distinguish the site, adding depth and personality without clutter. Each element was carefully considered to align with the brand’s tone — fresh, dynamic, and trustworthy.
From typography and color systems to interactive components and responsive behavior, I ensured every pixel felt intentional and on-brand. The result: a polished, high-impact website that delivers both style and substance — setting a new visual benchmark for Grocliq’s digital presence.