LiveFlow — Marketing Postcard Design

Client LiveFlow: A modern SaaS platform helping teams automate and simplify financial reporting. Scope Design 3 postcards based on pre-defined ideas provided by the client, while translating them into visually engaging, brand-aligned creative assets. Process The client shared initial concepts in Canva, each with a distinct message. My task was to interpret these ideas and bring them to life within LiveFlow’s brand aesthetic.

I began by analyzing the brand guidelines provided in Figma, focusing on typography, colors, and tone.

I kept the color palette vibrant to align with the playful messaging, while using flow-line elements to echo the brand's signature visual language.

Each postcard was structured to balance clarity with personality, striking a tone that’s professional, yet approachable.

Outcome Delivered 3 visually distinct postcards, each tailored to its specific message while staying consistent with LiveFlow’s visual identity. The result is a set of high-impact marketing pieces ready for print and digital use.