Hero Section Redesign for Routine.co

The old hero design looked clean but lacked a strong narrative and emotional hook. It simply stated, “The all-in-one work platform,” which felt generic and didn’t connect with the user’s day-to-day problems.

The headline focused too much on the product, not the benefit.

The layout felt static - too text-heavy, with no motion or flow.

It didn’t show the app’s real value visually - no hint of how Routine simplifies work.

There was no emotional spark; it looked like any other productivity tool.

Overall, the hero didn’t make you feel like you’re about to get organized - it just introduced another app.

The redesign focused on shifting from “explaining the product” to “showing the experience.” I built a hero that’s calm, structured, and relatable - the kind of visual clarity you’d expect from an app promising stress-free productivity.

New headline: “Stay on track, Stress-Free.” - it speaks directly to the user’s emotion and outcome.

Visual hierarchy: Used curved motion and flowing lines to guide the eye naturally through the section.

Interactive visual cues: Integrated app visuals and task cards to show how users can manage tasks and calendars effortlessly.

Brand storytelling: The curved path of integrations (Slack, Gmail, etc.) visually represents harmony and workflow.

Balance of calm + energy: Softer gradients, subtle highlights, and more breathing room for a clean, focused feel.

The redesign completely changed how the product feels on first glance. Instead of a static, software-heavy look, the new hero feels like a personal productivity assistant - organized, intuitive, and calm.

Users instantly understand that Routine helps them manage chaos, stay focused, and get things done without the stress.

The result is a hero section that not only looks beautiful but also communicates value, emotion, and trust - all in the first few seconds.