It’s sandwich time and it’s all about sandwich! 

For this collaboration with Golden Toast (one of Germany's best-known bread brands, part of Lieken), we reinvented the humble sandwich across two campaigns— the second returning a while after the first — pairing appetising photos with delightful graphics to share sandwich stories and recipes, and make new sandwich memories for all the sandwich lovers out there.

Each campaign brought its own three sandwiches, each built around a different loaf — with the sandwich always as the hero, placed dead center on bold, radiating backgrounds and cut out with a hard, hand-scissored white edge so it really pops.

To tie the two brands together, I brought Golden Toast's packaging patterns into Kitchen Stories' playful style, and gave everything a collage feel: some pieces cleanly cut out along straight edges, others framed in scalloped or oval stickers. It let each round feel a bit different while still reading as one family. I designed the title image for each round (as the key visual) and the Instagram Stories. Working with our editor, we settled on a structure we could reuse: a cover carried over from the key visual, a few interactive or recipe frames, and a final panel with a question or a hook, ending on the logo.

👉 Landing page: pages.kitchenstories.com/partner/golden-toast

I also designed and built the campaign's landing page in Webflow — the one place that gathers everything from both campaigns together. It runs from the hero sandwiches down through recipes, videos, article previews, and Stories, with playful touches along the way: hover effects, a scrolling marquee, cards that flip, and elements that animate in as you go. It works not only as a home for everything we made, but also for driving traffic — almost every section links back out to a recipe, an article, our profile, or Golden Toast's own site.

Playful, appetising, and always sandwich-first — this one was a treat to work on from start to finish.

Thank you.