Brand Repositioning & Refresh!

Revitalizing a Legacy Beverage Brand -

As the Creative Director Design, I played a pivotal role in repositioning and rebranding the "Cola One" and "BuzzUp" beverage brands, both being beloved legacy products struggling to connect with modern consumers.

Challenge: Update the brand's outdated image while maintaining its nostalgic appeal.

Solution:

- Conducted audience research to identify key demographics and preferences.

- Developed a fresh visual identity, blending vintage charm with contemporary flair.

- Designed a new logo, color palette, typography, and brand guidelines.

- Created engaging social media content (static, motion graphics, and video) showcasing the brand's unique personality.

- Collaborated with the copywriting team to craft compelling narratives highlighting the products' heritage and quality.

Results: We won the pitch!

Key Deliverables:

- Brand style guide

- Social media content calendar

- Influencer partnership campaigns

- Animated explainer videos

- UGC focused Instagram Stories and Facebook content

My Core Expertise:

- Balance heritage and modernity

- Drive engagement through compelling visuals

- Collaborate effectively with cross-functional teams

- Develop and implement successful brand repositioning strategies

More Eye Candy!