Brand Repositioning & Refresh!
khurrum jaffar
Revitalizing a Legacy Beverage Brand -
As the Creative Director Design, I played a pivotal role in repositioning and rebranding the "Cola One" and "BuzzUp" beverage brands, both being beloved legacy products struggling to connect with modern consumers.
Challenge: Update the brand's outdated image while maintaining its nostalgic appeal.
Key Visual for Cola One
Solution:
- Conducted audience research to identify key demographics and preferences.
- Developed a fresh visual identity, blending vintage charm with contemporary flair.
- Designed a new logo, color palette, typography, and brand guidelines.
- Created engaging social media content (static, motion graphics, and video) showcasing the brand's unique personality.
- Collaborated with the copywriting team to craft compelling narratives highlighting the products' heritage and quality.
Results: We won the pitch!
Social Hyp-phase for Cola One
Key Deliverables:
- Brand style guide
- Social media content calendar
- Influencer partnership campaigns
- Animated explainer videos
- UGC focused Instagram Stories and Facebook content
Key Visual alt version for Cola One
My Core Expertise:
- Balance heritage and modernity
- Drive engagement through compelling visuals
- Collaborate effectively with cross-functional teams
- Develop and implement successful brand repositioning strategies
More Eye Candy!
Social Key Visual for Launch Phase - BuzzUp
Social Key Visual for Launch Phase - BuzzUp
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Posted Sep 18, 2024
Revitalized brand resonates with loyal and new audiences.
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