This campaign started with a small cluster of blog posts and the revamp of an existing landing page(Converting at 0.9%). The new landing page beat the control convincingly (converting at 2.4%) and also ranked top 5 for the focus keyword, “white label app builder.” It’s still on the front page of the SERP but without intervention will slip off soon.
The blog posts also ranked for various targeted keywords that funnelled more traffic towards the landing page.
Landing page: White Label App Builder
Blog posts:
