Mrs. Meyer's Probiotic Website Pages

Indira Midha

Copywriter
SEO Writer
SC Johnson
Mrs. Meyer's Clean Day
Ogilvy

Strategy

Cleaners with... probiotics? Like the stomach ones?
Yep, those are the ones, but they’re not just good for supporting digestive health. Probiotics add powerful, long-lasting cleaning capabilities to products you already use around the house every day.
But, chances are, you’ve never heard of probiotic cleaners. That’s because they’re a pretty new innovation in the cleaning technology space, and Mrs. Meyer’s released some of the very first ones.
With this website, we explained what the heck probiotic cleaners even are and how they work. But in an understandable, non-robotic, I-need-to-buy-these-right-now kind of way.
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