Project Overview: The goal was to design a smooth, engaging, and easy-to-use e-commerce experience for Carry Hot Sauce, a brand that offers spicy, flavorful sauces to elevate meals. The user, Victoria, in her 50s, is familiar with the brand but is cautious about spending on herself. The website needed to be both informative and persuasive, guiding her from discovery to purchase seamlessly.

Wireframing in Figma: I began by creating wireframes that mapped out the user journey from the Home Page to the Confirmation Page. Each step was carefully planned to ensure a smooth flow from product discovery to checkout.

Prototyping and Testing: I created interactive prototypes to test the user flow. The transition from the Home Pagethrough to Checkout and Confirmation was seamless, ensuring the user experience was fluid and engaging.

Conclusion: The design process focused on creating a fun yet straightforward e-commerce experience. From bold visuals on the homepage to a simple checkout process, the design was tailored to the needs of Victoria, the ideal customer. The result is an easy-to-navigate, visually appealing site that makes purchasing Carry Hot Sauce a delightful experience.