Bold. Caffeinated. Retro-fueled. This web & OOH concept for Spylt delivers a scroll-worthy, flavor-forward experience that energizes the digital shelf and the streets.
🥤 Overview:
A high-protein milkshake landing page and billboard campaign designed for the fearless, nostalgic, and driven. From scrollable flavor sections to map-based store locators, this project celebrates how branding can taste as good as the product.
🔹 Caffeinated Protein Shakes
🔹 Shelf-Stable + Lactose-Free
🔹 Designed to Stir Up the Future (and the Past)
✨ Key Highlights:
🔹 Hero Section: Powerful message “It Still Does Body Good” paired with creamy visuals and retro-style typography
🔹 Flavor Sections: Scroll-based layout showcasing top flavors (Vanilla, Chocolate, Cookies & Cream, Strawberry, Mocha)
🔹 CTA: Store locator concept to improve user conversion
🔹 Billboard Mockups: Clean urban setting with realistic paper fold textures
🔹 Social Strategy: Tagline-driven section using #ThirstTrapInABottle to boost shareability
🧃 Brand Positioning:
Spylt is positioned as a shelf-stable, lactose-free, caffeinated protein drink for active lifestyles. The visual tone combines nostalgia with modern fuel — appealing to gym-goers, creators, and those on the move.
🎨 Tools Used:
Figma · Adobe Illustrator · Photoshop · 3D Mockup Generators