UI/UX Design for Website & Web App (Caregiver Platform)

Andriy Boychuk

Meet CareSeek

A platform that connects individuals in need of child care, pet care, or elderly care services with certified caregivers and service providers, including kindergartens.
CareSeek is a comprehensive solution that simplifies the process of finding professional care services. The platform offers users an intuitive interface, a wide range of options, and a secure booking process.

Key features

1. Personalized Search
The platform allows users to easily find caregivers by filtering results based on service type, location, and other preferences.
2. Verified Caregivers
All caregiver profiles undergo a thorough verification process and include certifications, ratings, and client reviews.
3. Calendar Integration
A user-friendly calendar helps schedule services and track appointments effortlessly.

Additional features:

Mobile app for quick access to services
Discounts and offers for loyal customers
24/7 support for resolving issues

Project mission

To provide users with a simple and secure way to find care services for children, elderly people, or pets, making the process convenient and transparent for all participants.

My role in the project

As the lead UI/UX designer for the CareSeek platform, I was responsible for the complete design process, from research to final implementation.

My contributions included:

User Research: Conducted in-depth research to understand the needs of both caregivers and service seekers, ensuring the platform addressed real-world challenges.
Wireframes & Prototyping: Designed detailed wireframes and interactive prototypes to map out user flows for the website, web platform, and mobile app.
UI Design: Crafted intuitive and visually appealing interfaces for all platforms, ensuring consistency and ease of use across devices.
Brand Identity: Developed the brand identity, including logo design, color palettes, typography, and overall visual guidelines.
Promotional Video: Created a video to showcase the platform’s features and value proposition, helping to effectively communicate its benefits to the target audience.

Research

To create a user-friendly experience, I conducted a thorough analysis of competitors to identify best practices in the care service industry. The platform needed to cater to two distinct user types: those seeking care services and the caregivers themselves.

User flow

I developed customized user flows for each group: care seekers, caregivers ☝️ As the User Flow is quite lengthy, I highlighted only the steps that were necessary for this particular project.

Care seekers user flow - for child care

Care seekers user flow - for child care – Part 1
Care seekers user flow - for child care – Part 1
Care seekers user flow - for child care – Part 2
Care seekers user flow - for child care – Part 2
Care seekers user flow - for child care – Part 3
Care seekers user flow - for child care – Part 3

Caregivers user flow - for individual caregiver

Caregivers user flow - for individual caregiver – Part 1
Caregivers user flow - for individual caregiver – Part 1
Caregivers user flow - for individual caregiver – Part 2
Caregivers user flow - for individual caregiver – Part 2

Identity

CareSeek's identity features a fresh and vibrant color palette, modern typography, and intuitive icons, ensuring a cohesive and engaging brand experience.

Color palette

Typography

Icons

Wireframes - Desktop

☝️These wireframes visualize the core user journey for this project.

Caregiver dashboard design

The Caregiver Dashboard provides a centralized hub for managing your caregiving activities. Access key features like work preferences, profile settings, order history, earnings, and analytics in one convenient location.

Care seeker dashboard design

The Care Seeker Dashboard is your one-stop shop for managing your care needs.

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Posted Jan 2, 2025

This project aimed to design web platform and new mobile app to create a seamless, user-friendly experience that simplifies the process of finding and booking c