Define your target audience: A marketer needs to know who your ideal customer is, what they need, and how they make purchasing decisions. Be specific and detailed about your target audience.
Clarify your value proposition: A marketer should understand what makes your business unique and what value it provides to your customers. This should be communicated clearly in your branding, messaging, and marketing materials.
Provide context about your industry: Help the marketer understand your industry, including market trends, competitive landscape, and key players. This will enable them to create marketing strategies that are relevant and effective.
Share your business goals: A marketer needs to know what you hope to achieve with your marketing efforts, such as increasing sales, building brand awareness, or launching a new product.
Be open and honest: Finally, be transparent with the marketer about your strengths, weaknesses, opportunities, and threats. This will help them develop a strategy that addresses your specific needs and challenges.