Alpha is a self-initiated brand by Alejandro Jose Huanca CalleAlpha is a self-initiated brand by Alejandro Jose Huanca Calle

Alpha is a self-initiated brand

Alejandro Jose Huanca Calle

Alejandro Jose Huanca Calle

Alpha is a self-initiated brand identity for an architecture studio — built entirely around typography.
No icons. No decoration. Just a precise, minimal wordmark that communicates authority and restraint — the way great architecture does.
Like this project

Posted Jun 22, 2026

Alpha is a self-initiated brand identity for an architecture studio — built entirely around typography. No icons. No decoration. Just a precise, minimal word...