Alpha is a self-initiated brand
Alejandro Jose Huanca Calle
Alpha is a self-initiated brand identity for an architecture studio — built entirely around typography.
No icons. No decoration. Just a precise, minimal wordmark that communicates authority and restraint — the way great architecture does.
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Posted Jun 22, 2026
Alpha is a self-initiated brand identity for an architecture studio — built entirely around typography. No icons. No decoration. Just a precise, minimal word...
