Designed and developed a complete multi-page website for a skincare brand that needed a cohesive online presence to sell products and educate customers about their ingredients.
The Challenge
The brand had outgrown their single-page site. They needed a full website with dedicated product pages, an ingredients story, and a blog section to build organic traffic and customer trust.
My Approach
Site Architecture: Mapped out a 5-page structure: Home, Shop, About, Ingredients, and Contact
Wireframing: Created detailed wireframes in Figma for each page with clear user flows between them
Visual Design: Cohesive design system with consistent typography, color palette, and component library
Development: Built in Framer with CMS-ready structure for product updates and blog posts
SEO: On-page optimization for skincare keywords, product names, and ingredient-related searches
Key Features
Homepage with hero banner, bestseller showcase, and brand story teaser
Shop page with product grid, category filters, and quick-view functionality
Individual product pages with ingredient lists, usage instructions, and reviews
About page telling the brand story with founder photos and mission statement
Ingredients page educating customers on key active ingredients
Contact page with form, social links, and FAQ section
Consistent navigation and footer across all pages
Mobile-first responsive design for the 70%+ mobile shopping audience
Results
A complete, professional e-commerce website that tells the brand story, educates customers, and drives product sales through trust and transparency.
A full multi-page website designed for a skincare brand. Clean product pages, smooth navigation, and a cohesive visual identity that reflects the brand's premium positioning.