UX/UI Design & Brand Identity for TresTech

Daniil Filatov

Web Designer
UX Designer
UI Designer
Adobe Illustrator
Figma
Newlogic

Project Overview

TresTech — a data centers and corporate networks provider, speializing in delivering customized solutions for high-demand clients
Home Screen
Home Screen

Scope of work

I developed a complete visual identity for TresTech from scratch, including logo design, branding elements, and a cohesive UX/UI design.
UX/UI focused on intuitive navigation to help users easily explore TresTech's products and corporate network solutions. I managed the entire process from initial concept to final handoff to the development team, ensuring the seamless execution of the design vision. This comprehensive approach enhances the user experience and effectively communicates TresTech's expertise and reliability to potential clients.
My work extended to creating all necessary collateral, such as business cards, envelopes, and other branded materials, ensuring a consistent and professional image across all touchpoints.
Throughout the entire process, every step was carefully planned and executed to enhance the user experience, strengthen TresTech’s brand identity, and optimize the overall digital presence.
Bento Grid
Bento Grid

Key problem

TresTech lacked a unified visual identity and user-friendly digital presence. The existing website was poorly structured, making it difficult for clients to navigate and understand the full range of services. Inconsistencies across platforms due to the absence of a standardized design system led to a fragmented user experience, hindering brand recognition and user trust.

My solution

I developed a cohesive visual identity for TresTech, starting with a modern logo and consistent branding elements like color schemes, typography, and visual assets. The new design featured a clean, organized layout with clear navigation, making it easier for users to explore services. I also created collateral materials to ensure a consistent and professional brand image across all touchpoints, both online and offline.

Logo & Branding

TresTech's brand identity is captured through its sleek logo and clear brand guidelines. The logo features a dynamic symbol representing connectivity and strength. As the designer, I aimed to reflect the company’s expertise in building top-tier data centers and corporate networks.

Branding elements

The branding elements are primarily composed of dynamic, fluid lines that form intricate geometric patterns.
These elements symbolize the seamless integration and continuous flow of data, reflecting TresTech's expertise in creating efficient and cutting-edge network solutions
All the branding elements can be used across various platforms and touchpoints, from digital interfaces to printed materials

UX/UI Design

The design is centered around intuitive navigation, allowing users to effortlessly explore TresTech’s full range of services and solutions.
By combining aesthetics with functionality, the website not only reflects TresTech’s technological expertise but also enhances user engagement and satisfaction, positioning the company as a leader in its field.
The goal was to make it simple for users to explore the company’s services, from complex data center builds to corporate network solutions. Each page is crafted to guide users effortlessly through the site, with intuitive navigation and strategically placed call-to-action buttons.

Every element is designed to strengthen the brand and create a seamless, engaging user experience

Color palette & Typography

The combination of these colors creates a striking balance between warmth and coolness, energy and professionalism. The palette ensures that TresTech’s branding is both memorable and credible, with each color contributing to a cohesive and versatile visual identity.

TresTech’s updated online presence now clearly communicates its expertise, leading to increased inquiries and stronger brand recognition in a competitive market

Let’s Create Something Together!

I’m available for freelance projects and collaborations. Whether you’re an individual entrepreneur, a small studio, or a large agency, I’m ready to create user-friendly experiences tailored to your needs.
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