ThinkYard Brand Identity Development

ThinkYard - Where Ideas Take Root

A premium coworking space for creators and innovators, where ideas are planted, nurtured, and cultivated. ThinkYard is where imagination meets productivity, and big visions come to life.

The name Thinkyard was carefully crafted to reflect both the brand’s purpose and the physical space it represents. 'Think' speaks to inspiration, imagination, and vision—core values of the brand. 'Yard' evokes a sense of openness, greenery, and a dynamic, collaborative environment. Together, the name captures a space where ideas can grow freely.

The challenge was to create an identity that truly captured the premium feel and lush green surroundings of the space. From the color palette to the typography, every element—including the logo—was carefully designed to reflect the essence of Thinkyard: refined, open, and inspiring.

The color palette was thoughtfully curated to reflect Thinkyard’s spirit. Ignite, a vibrant orange, symbolizes energy, movement, and bold ideas. Growth Core, a fresh green, represents inspiration and growth. Soft Focus, a gentle beige, grounds the palette with warmth and balance. Supporting tones like Whiteboard (white) and Foundation (grey) add clarity and structure, completing a palette that feels both dynamic and harmonious./imah

Thinkyard’s content design brings together a playful spirit with boundless creativity. It’s a vibrant mix of ideas—blending 3D visuals, real-world textures, and pop culture references to create an experience that feels fresh, relatable, and fun. The goal? To make Thinkyard’s social media not just scroll-worthy, but genuinely enjoyable and full of surprises.

I delivered a complete brand identity for this coworking space, covering everything from visual design to brand strategy.

Check out Thinkyard in action on Instagram: @thinkyard.co