A brand can lose its
Nawras M Khrais
A brand can lose its direction without anyone noticing.
Sometimes, all it takes is unclear responsibilities, inexperienced decisions, and an agency that stops defending the strategy behind its work.
Who should really lead a brand’s visual direction — the client, the agency, or someone who understands both?
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Posted Oct 16, 2026
A brand can lose its direction without anyone noticing. Sometimes, all it takes is unclear responsibilities, inexperienced decisions, and an agency that stop...
