Building Flexible Brand Identities for Smaller Budgets
Nawras M Khrais
I used to turn down projects when a client wanted a full visual identity but could only afford a logo.
Then I started thinking about it differently.
What if I build the full identity anyway, but only deliver the parts the client has paid for?
The client gets what fits their current budget, while the bigger brand system can remain ready to grow when they're ready for it.
I wrote a short piece about this idea, the thinking behind it, and why I think it could create a more flexible way to approach smaller branding budgets.
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Posted Oct 16, 2026
I used to turn down projects when a client wanted a full visual identity but could only afford a logo. Then I started thinking about it differently. What if ...
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