Fagua is an artisanal jewelry brand specializing in timeless and fun accessories for young women. They create everyday pieces that complement the unique style of those who wear them.

The Voice: Fun | Elegant | Timeless | Artisanal

Process & Goals: The journey began with crafting a unique name - FAGUA, meaning 'star' in Muysccubun, the language of the Muisca culture. This resonates with timelessness and Colombian roots. The logo explores continuity and elegance, embodying the brand's essence.

Logo

Brand Board

Collateral Design (Patterns, Packaging)

Social Media Templates

Creative Direction