Fagua Logo
Juliana Bernal Valencia
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Posted Feb 2, 2024
Crafting a logo for an artisanal jewelry brand blending territory and culture seamlessly in the unique name design.
"Joyería Atemporal"
Fagua is an artisanal jewelry brand specializing in timeless and fun accessories for young women. They create everyday pieces that complement the unique style of those who wear them.
The Voice: Fun | Elegant | Timeless | Artisanal
Process & Goals: The journey began with crafting a unique name - FAGUA, meaning 'star' in Muysccubun, the language of the Muisca culture. This resonates with timelessness and Colombian roots. The logo explores continuity and elegance, embodying the brand's essence.
Creative Deliverables
Logo
Brand Board
Collateral Design (Patterns, Packaging)
Social Media Templates
Creative Direction
