Logo & Brand Identity for a Modern Trade Business
Chad Williams
Bell Electric — Logo & Brand Identity for a Modern Trade Business
Bell Electric needed a sharp, professional brand identity that would look great on trucks, uniforms, invoices, and online. I created a custom logo and branding system that positions them as a trustworthy, skilled electrical service provider.
What I did:
Designed a custom logo with a clean, bold mark that’s recognizable and scalable
Delivered multiple logo variations (icon, horizontal, stacked)
Developed a minimal brand guide with:
Color palette tailored for visibility & trust
Font recommendations for invoices, signage, and web
Icon that can be used independently on gear, hats, or social media
Design goals:
Look reliable and established
Stay clean and legible on vans, uniforms, and yard signs
Feel modern without looking trendy or temporary
Deliverables:
Logo suite in SVG, PNG, PDF
Favicon / icon for mobile use
Color palette + font guide
Simple mockups showing use on branded materials
Tools used:
Adobe Illustrator
Perfect for:
Trades (electricians, HVAC, plumbing, etc.)
Solo operators or small service teams
Local businesses wanting a professional edge
Like this project
Posted Apr 4, 2025
Bell Electric needed a sharp, professional brand identity that would look great on trucks, uniforms, invoices, and online.
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Timeline
Feb 26, 2025 - Mar 4, 2025
