Custom WordPress Theme for Email Software Company Aid4Mail

A Swiss software company selling email migration, conversion and forensics tools needed a site that separates three product editions, explains each use case, and sends a buyer to pricing or a free trial.

Built a custom WordPress theme from scratch from the client's Figma design, with Gutenberg blocks built on ACF driving the product, use-case and pricing pages. Separate pages for the Converter, Investigator and Enterprise editions, use-case pages for conversion, forensics and migration, a pricing page where a one-year or three-year license switch updates the price of each edition next to its feature list, a free-trial download, a partner directory and a support section. Plus custom functions and hooks, and five languages through Weglot.

Gutenberg

ACF

Weglot

A buyer switches between editions and license periods and sees the price change on one page.

Each use case has its own page that ends at the trial download.

Five language versions run from one structure.

Built in 2022. The client later moved the site to another platform.