We developed a full brand identity and creative direction for Cypress + Stone, a modern interior design studio concept with room to expand into a home goods line. The brand is rooted in warm minimalism — combining natural textures, intentional spaces, and soulful design.

To reflect the elevated, feminine energy of the brand, we used rich earthy tones, clean typography, and organic visuals. Social templates were also created to reflect the refined yet approachable tone of voice. The result: a visual identity that feels curated, calming, and ready to grow into a multi-faceted lifestyle brand.

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The Goal: Cypress + Stone needed a full brand concept that could serve as the foundation for a boutique interior design studio with potential to evolve into a home goods brand. We set out to create a brand system that could feel equally at home on moodboards, Instagram grids, and product packaging.

Our Approach: We designed a cohesive visual identity that feels modern yet timeless — balancing clean lines with earthy, textured elements. Inspired by natural materials and intentional living, we leaned into an elevated, neutral color palette and elegant type combinations. Our creative direction emphasized soulful spaces and understated luxury, with visuals featuring two women to reflect the creative partnership behind the brand.

Creative Direction + Moodboarding

Custom Logo & Brand Marks

Color Palette + Type Suite

Social Media Template Design

The Result: The final identity reflects Cypress + Stone’s modern, grounded design philosophy and communicates sophistication, warmth, and intention. It positions the brand to launch confidently as a boutique interior design studio — with the flexibility to evolve into a larger lifestyle brand or e-commerce platform in the future.