Salesforce CRM Optimization

Michelle Thomas

Comprehensive CRM Strategies and System Implementations

Multi-Cloud CRM Deployment: Spearheaded the deployment of a Salesforce multi-cloud environment for a legal services firm, incorporating Salesforce Sales Cloud, Service Cloud, Pardot, Conga, Grafana, and Asana. This strategic move significantly elevated operational efficiency and deepened customer engagement.
Cost Reduction and Efficiency: Managed a company-wide CRM strategy that not only saved $600K annually but also streamlined operations across the board.
CRM System Migration: Executed a swift transition from Salesforce to Freshworks within a single fiscal quarter, minimizing costs and operational disruptions during COVID.

Operational Improvements and Team Collaboration

Automated Client Onboarding: Implemented Conga for an automated client onboarding program, boosting client retention by up to 63% through more efficient processes.
Service Improvement: Established a full-service customer success call center within Salesforce Service Cloud, cutting customer response times by 50% and increasing service capacity by 30%.
Unified Business Strategy: Pioneered a strategy that integrated sales, marketing, and customer success operations, which increased annual revenue by 25% and improved customer acquisition rates by 10%.

Recognition and Performance Metrics

Impact Person of the Year: Recognized for revitalizing processes and promoting teamwork, which contributed significantly to project successes.
Service Level Agreements (SLAs): Established and managed SLAs for the Customer Success team, enhancing the overall Net Promoter Score (NPS) by 55%.
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Posted May 24, 2024

Michelle implemented Salesforce multi-cloud environment, significantly elevating operational efficiency and deepening customer engagement.

Project Management System Optimization
Project Management System Optimization
Streamlined Client Onboarding with Conga Implementation
Streamlined Client Onboarding with Conga Implementation
Data-Driven Business Transformation
Data-Driven Business Transformation
Marketing Automation Success
Marketing Automation Success

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