Entangled Engagements - Homepage Redesign

Entangled Engagements specializes in creating intimate, classy weddings and elopements for couples seeking a personalized and elegant celebration. With a focus on small-scale events, the brand emphasizes attention to detail, exclusivity, and a seamless planning experience. The existing home page, however, was not effectively capturing the sophistication or the uniqueness of their services. My role was to redesign the home page, ensuring that it aligned with the brand’s high-end identity while appealing to couples who value both intimacy and style.

The challenge was to create a design that balanced luxury with approachability. The homepage needed to communicate the brand's core offerings—personalized weddings and elopements—without overwhelming the user. I approached this by implementing a clean, minimalistic layout with soft, romantic color palettes and elegant typography. Large, high-quality images of past events took center stage, allowing visitors to immediately visualize the beauty and intimacy of an Entangled Engagements event. Clear, engaging copy was added to guide visitors through the planning process, highlighting the ease of working with the company.

Additionally, user experience was key to the redesign. I focused on simplifying the navigation, ensuring that visitors could easily find information about services, pricing, and testimonials. A prominent call-to-action button was added, encouraging users to schedule a consultation effortlessly. By blending aesthetic appeal with functionality, the new home page reflects Entangled Engagements' brand identity while providing an intuitive experience for potential clients looking to plan their perfect, intimate wedding. This is still a work in progress. Website is not live but you can preview the homepage here: https://www.figma.com/proto/MH4izphbxnyRRPPfZvIaCY/Entangled-Engagements-Website?node-id=0-1&t=RnaeNp9cLoFlzUyP-1