Framer eCommerce website made for modern sustainable brands

I created Lumel to empower the "refill revolution." As more consumers move away from single-use plastics, there is a massive need for digital storefronts that feel both modern and meaningful. Lumel is a Framer eCommerce template that trades generic "green" cliches for a high-fashion, clinical-yet-warm aesthetic. The project focused on creating a seamless user journey that emphasizes the "ritual" of refillable products, using bold imagery and fluid animations to create a brand experience that looks as good as the mission feels.

Market research: I conducted a deep dive into top-tier wellness and "DTC" (Direct-to-Consumer) brands. By analyzing their visual identities, I identified a gap in the market for a refill brands that uses clear structure to build emotional resonance.

Interface design (Figma): Before touching a line of code or a builder, I mapped out the entire user journey in Figma. This allowed for precise control over the typography, custom iconography, and a layout that balances "modern" with "usable."

No code Development (Framer): I translated the high-fidelity Figma designs into a fully functional, responsive Framer template. I utilized Framer’s CMS for product management and its native animation engine to ensure the "feel" of the site was as premium as the "look."

The final delivery is a clean, authoritative brand experience that redefines what a sustainable business looks like online. By moving away from typical "eco" cliches and focusing on high-end minimalism, Lumel allows refill companies to present themselves as established, professional leaders in their field. The result is a high-performance eCommerce storefront that builds immediate consumer trust and positions sustainability as a premium, modern standard rather than a niche alternative.