Shopify Theme Development for Verdi Skin

Verdi Skin is a skincare brand focused on “real skin” and science-backed simplicity. Their site needed to reflect that: clean, fast, and friction-free showing products, journal content, and brand ethos while staying lightweight and easy to manage. I partnered with the design agency Studio Unruly to bring their vision to life with a custom Shopify theme built from scratch.

Lead Developer (Shopify)

Theme Architecture & Front-end Implementation

CMS Configuration & Editor Experience

Email/Newsletter Integration

Build a custom, performance-focused Shopify theme that mirrors Verdi Skin’s minimal aesthetic and messaging.

Ensure every section is editable via Shopify’s Theme Editor for non-technical updates.

Integrate Mailchimp for newsletter capture and marketing workflows.

Deliver a responsive, accessible UI with seamless product discovery and journal reading experience.

Product narrative with clear value props: “Lightweight and nourishing… no white cast, no greasy feel.”

Journal highlights for education-centered content like “Why Your SPF Leaves a White Cast (and How to Avoid It)” and “The Minimalist Skincare Routine That Actually Works.”

Newsletter module with simple onboarding: “Subscribe to our Newsletter” plus an accessible email input with validation.

Clean navigation: Shop, Who We Are, Journal, Talk To Us prioritizing core discovery paths.

Theme Editor controls: All homepage sections and common site modules (hero, features list, cards, CTAs, footer links) are fully editable, enabling quick content updates.

Shopify CLI workflow for local development, versioning, and rapid deployment.

Liquid-driven templates and dynamic sections with structured settings for content blocks, images, and CTAs.

Lightweight CSS architecture with utility classes to maintain consistency and speed.

Vanilla JavaScript for interactive elements, form validation, and minimal DOM overhead.

Mailchimp integration for subscription capture, error handling, and confirmation flows.

Accessibility measures: semantic HTML, labels for inputs, keyboard-friendly controls.

A streamlined storefront that aligns the brand’s promise “Skincare that blends in and stands out” with a fast, minimalist, and editable theme.

Reduced content update time via editor-friendly sections and clear schema fields.

Improved engagement through educational Journal content blocks and simple newsletter opt-in.

Solid foundation for future expansion (“New Products Coming Soon!”) without rework.

Worked closely with Studio Unruly to translate design direction into scalable theme components, maintaining fidelity to the brand’s minimal aesthetic and ensuring every detail from typography to spacing serves clarity and performance.

Tools & Stack: Shopify CLI, Liquid, HTML, CSS, JavaScript, Mailchimp

Live Site:

Agency Partner: