Loopi - Brand Identity Design

Praction

Praction Studio

A brand built around the idea of movement, reuse, and rebellion against throwaway culture. Loopi reimagines fashion as something that never ends — a system that flows, loops, evolves.
The identity reflects this mindset: bold, fluid, and unapologetically simple. Nothing extra. Just what matters.
Designed to scale. Built to speak. Ready to challenge the fast-fashion norm.
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Posted Jun 10, 2025

Minimal brand identity for a circular fashion platform. Clean, scalable, and purpose-driven design for a more sustainable future.