Sesi Potret is a creative

Sesi Potret is a creative merchandise concept inspired by the emotional story behind a song.

The project explores how music can be translated into something tangible, from a portrait experience and physical merchandise to packaging and a keepsake designed to carry the feeling beyond the song itself.

I developed the concept, creative direction, visual storytelling, merchandise system, and product experience, turning a personal memory into a cohesive physical brand experience.

The project includes a portrait-driven concept, apparel, accessories, keepsakes, packaging, and interactive elements designed around the idea of remembering yourself through the memories captured in a photograph.