Vitality Life - Logo Design
Jason Piano
Vitality Life aims to establish itself as a trusted and comprehensive health and wellness provider. The project goals included creating a compelling brand identity that reflects Vitality Life's commitment to promoting holistic well-being and a balanced lifestyle and appeals to a target audience seeking proactive health solutions and personalized care.
VitalityLife operates in the health and wellness industry, offering a range of services and products aimed at improving physical, mental, and emotional well-being. This may include services such as health coaching, nutrition counseling, fitness programs, and wellness retreats.
The design process began by gaining a deep understanding of the brand through a project brief. Subsequently, we developed design directions using moodboards. Once a clear and aligned design direction was established, we proceeded to create the logo with its variations, establish the color palette, select the typography suite, and design patterns.
This concept is inspired by the natural allure of Earth's palette with our moodboard celebrating the beauty of contrasting earth-toned colors. Elevate the essence of youthfulness through the use of elegant serif fonts and sophisticated patterns. The logotype brings a touch of sophistication while maintaining the overall natural, young, and feminine vibe, encapsulating the perfect blend of organic charm and contemporary appeal.
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Posted Oct 24, 2024
The design process began by gaining a deep understanding of the brand through a project brief. Read More...
