Vitality Life - Logo Design

Vitality Life aims to establish itself as a trusted and comprehensive health and wellness provider. The project goals included creating a compelling brand identity that reflects Vitality Life's commitment to promoting holistic well-being and a balanced lifestyle and appeals to a target audience seeking proactive health solutions and personalized care. VitalityLife operates in the health and wellness industry, offering a range of services and products aimed at improving physical, mental, and emotional well-being. This may include services such as health coaching, nutrition counseling, fitness programs, and wellness retreats. The design process began by gaining a deep understanding of the brand through a project brief. Subsequently, we developed design directions using moodboards. Once a clear and aligned design direction was established, we proceeded to create the logo with its variations, establish the color palette, select the typography suite, and design patterns.