Re-imagined eSolutionsFirst as a Forward AI x Tech Catalyst

Objective: Re-establish eSolutionsFirst as a modern, independent global technology & consulting leader with a refreshed identity, elevated digital presence, and a compelling global market position across Melbourne and the U.S.

Industry: Technology Consulting

Regions: Global, with emphasis on U.S.

Year: 2023

eSolutionsFirst is a premier technology and talent‑solutions partner driving digital transformation through AI, cloud, cybersecurity, data analytics, and strategic IT advisory. With over 1,000 man‑years and 100+ enterprise engagements since 2007, ESF empowers clients from Fortune 500 enterprises to agile innovators, guiding them toward a cloud-first, data-driven future.

Following corporate separation, the legacy affiliation diluted ESF’s independent identity. It lacked a distinct brand voice, modern digital infrastructure, and unified messaging, creating fragmented credibility and inconsistent positioning, all within a tight, two-week deadline.

Legacy perception is overshadowing modern innovation, positioning

Absence of a cohesive visual and verbal brand identity

No scalable website or unified digital infrastructure

Disjointed messaging across global touchpoints

Strategy: We reimagined eSolutionsFirst as a forward‑looking technology catalyst symbolizing independence, agility, and human‑centric innovation. The visual identity had to resonate across industries and regions.

Brand Name Positioning: Elevated “eSolutionsFirst” as shorthand for enterprise-grade innovation and independence

Logo Design: Crafted a modular, minimalist mark embodying data flow, connectivity, and forward motion

Tagline: "Let your data save the day!" captures ambition, synergy, and growth

Visual Language: Built a comprehensive design system with UI kits, iconography, and layout standards

Brand Guidelines: Delivered a 100+ page brand book for consistent application across teams and regions

83% internal adoption of the new brand within 30 days

Brand asset usage accuracy increased from ~40% to >95%

Fourfold improvement in design consistency across global materials

Strategy Position eSolutionsFirst as globally credible yet approachable, balancing technical expertise with a personable and grounded tone.

Personality Matrix: Defined voice traits, Confident, Human, Curious, Grounded

Tone Guide: Channel-specific adaptation for social, PR, website, leadership bios

Messaging Templates: Created over 25 reusable assets, CTAs, intros, bios, headlines

60% faster internal turnaround on writing tasks

45% lift in engagement on LinkedIn posts post‑rebrand

100% alignment of tone in leadership and external presentations

Strategy: Build a global, scalable website that reflects the new brand, supports content control, and delivers high performance across regions.

Information Architecture: Defined seven core sections optimized for decision‑makers in enterprise B2B

CMS Implementation: WordPress with modular templates for agile global rollout

Technical SEO: Core Web Vitals optimization, schema markup, multilingual tagging, SEO‑ready structure

Analytics Stack: Integrated GA4, LinkedIn Insight, and custom dashboards to track lead funnels

92% mobile performance score (Lighthouse)

+178% increase in organic traffic within 2 months

43% reduction in global bounce rates

Strategy: Establish a modern, accessible visual identity tuned for enterprise audiences across diverse markets.

Primary Palette: Introduced “ESF Blue” (trust, clarity) and “Pulse Green” (innovation, momentum)

Accent Colors: Bold oranges and tech-neutral tones for CTAs and UI

Typography Suite: Selected Inter for digital, Playfair Display for editorial use

Compliance: Achieved WCAG AA level accessibility across all layouts

90% readability score in accessibility testing

Multi-format consistency validated across digital & print in all global regions

Visual recall improved by ~2.3× in branding tests

Produced a cinematic launch trailer from script to screen that communicates ESF’s rebirth and mission. Included storyboarding, motion graphics, voiceover, and VFX to energize stakeholders and global audiences.

Strategy: Craft a positioning narrative that emphasizes independence, technical excellence, and global scale.

Positioning Statement: “Empowering enterprises to build the future with intelligence, independence, and scale.”

Competitive Audit: Benchmarked key global peers and identified ESF’s niche in human‑first tech transformation

Audience Personas: Defined five enterprise‑level personas, including CIOs, digital leads, and HR/tech talent

Messaging Architecture: Four pillars: Innovation, Agility, Trust, Global Vision

GTM Plan: Launched across investor updates, tech summits, and digital activations

Ranked within the top five most forward‑thinking enterprise brands in regional surveys

70% reduction in stakeholder confusion post‑launch

3× increase in pipeline velocity post‑launch

Strategy: Deliver consistency across all brand touchpoints, internal and external.

Stationery & Docs: Template designs for HR, finance, operations, and legal use

Presentation Decks: Modular slide libraries for sales, reviews, investor pitches

Social Templates: Editable formats for carousels, banners, and posts

5× faster internal content generation

97% consistency achieved in social branding

Created and deployed 50+ assets in the first two weeks

Strategy: Elevate ESF as a thought leader and brand of choice in enterprise B2B ecosystems.

Content Pillars: AI & analytics, cloud transformation, security, and workforce innovation

Profile Optimization: Rewrote corporate and leadership profiles to reflect new tone

Content Assets: Created 60+ items, including thought pieces, case visuals,and explainers

Analytics Framework: Dashboarded performance for reach, engagement, and leads

Strategy Position eSolutionsFirst as an innovation-forward tech consulting leader post-restructure.

Media Storyline: “From Legacy to Leadership” narrating ESF’s transformation journey

Press Kit: Brand assets, executive bios, imagery, boilerplate

Outreach Plan: Strategically timed announcements aligned with leadership moves and service launches

Speaking Opportunities: Secured three keynote slots at major global tech summits

12 high-tier media placements within 45 days

PR reach exceeding 6 million readers

Brand perception shifted from transitional spin‑off to emerging global leader

Strategy: Combine agile execution with strategic depth through a sprint‑based delivery model.

Phased Plan: Four sprints x Identity → Digital → Content → Launch

Parallel Workflow: Cross-functional teams collaborated via Notion & Figma in real time

Client Collaboration: Weekly syncs, feedback loops, and proactive issue resolution

Brand transformation delivered in 10 weeks

Stakeholder satisfaction score: 9.7/10

30% fewer revision cycles due to agile sprint methodology

Strategy Position ESF for sustained growth, relevance, and evolving impact in global markets.

Quarterly SEO audits, keyword refinement, and speed enhancements

Regular thought leadership, culture storytelling, and insights publishing

Campaign-specific microsites and landing pages

Internal content support for events, hiring, and brand building

38% growth in inbound leads monthly

80% internal adoption of brand governance processes

95% retention of stakeholders managing brand direction

This rebrand was not just a visual refresh; it became a strategic overhaul. With a bold identity, scalable digital platforms, and a coherent voice, eSolutionsFirst is now positioned as a technology-first, independent consulting anchor, ready to lead on a global stage.

Read about our other cases here.