TAIFUN ⏐ E-Commerce Design

The TAIFUN brand moves between the poles of sportivity and the joy of life. Following the brands guiding principle "We love to move", TAIFUN stands for diverse color combinations and clear, expressive prints. When conceptualising the digital shopping experience, the goal was to double down on what the physical store is known for: an inspiring shopping experience. Rather than following conventional patterns that often focus on customers who already know what they want, the shops overall information architecture is built around the idea that browsing the site should be an entertaining activity, leading to the discovery of new products with the help of editorial styled modules with shopping functionality.