The idea was simple: 👉 generate unexpected design constraints and turn them into playful creative exercises.

The project was built entirely in Figma Make — from concept to working prototype — without manually crafting traditional UI layouts beforehand.

The mechanic is intentionally minimal:

Roll the dice

Get a random design challenge

Start a timer

Design under constraints

The goal is exploration, experimentation, and speed.

✦ ugly(ui)club embraces imperfection as a creative catalyst.

The project started with:

(1) clear idea

(0) manually prepared frames

333+ prompts to shape the outcome

Instead of designing every screen traditionally, I iterated through structured prompts inside Figma Make, refining the output until the system behaved exactly as intended.

This approach became an experiment in:

Prompt precision

Iterative control

Human + AI collaboration

Designing through direction rather than drawing

Although playful on the surface, the project explores a serious question:

ugly(ui)club became a sandbox for testing:

Constraint-based creativity

Fast idea validation

Interaction simplicity

Minimal friction UX

Built entirely in Figma Make. 🤓

No external builders. No coded backend.

📍 Just structured prompts, iteration, and refinement.

The timer is not just a utility feature — it acts as a behavioral trigger within the experience.

Once activated, animated “tick–tock” flame icons appear across the interface and persist throughout all pages until the timer is stopped.

This creates:

A sense of urgency without aggressive UI patterns

A playful psychological reminder of time passing

A continuous visual rhythm reinforcing the challenge format

A subtle layer of gamification across the entire experience

The timer transforms the interface from a static tool into an active design session environment.

✦ Instead of isolating time tracking in one corner of the screen, it becomes part of the narrative flow.

All page headlines include variations of “Make” — intentionally echoing Figma Make as both tool and medium.

✦ The interface becomes self-referential: a project about making, built with Make, encouraging users to make.

This subtle repetition strengthens narrative cohesion without distracting from functionality.

ugly(ui)club demonstrates:

Experimental thinking

Rapid prototyping with AI tools

Ability to shape output through prompt engineering

Playful yet structured product thinking

It’s both a creative playground and a study of emerging design workflows.