Client - Fragastores

Agency - WTTM

Design - Sandra Rakatumalala

Development - Webflow & GSAP Library

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Fragastores, a trusted name in the blinds industry, approached WTTM to create a modern, user-friendly website that reflects their years of expertise and commitment to high-quality service. Tasked with building the site from scratch, I developed a fully customized CMS-driven platform with seamless interactivity, animations, and responsive design. The project also included advanced features like custom code integrations and localization to ensure the site caters to a diverse audience. The result is a visually cohesive, scalable, and highly functional website that aligns with Fragastores' brand identity and enhances the user experience.

The primary challenge was to create a website from scratch that not only reflects Fragastores' long-standing expertise in the blinds industry but also meets modern web standards. This involved building a fully customized CMS to ensure easy content management for the client, implementing advanced features like localization to cater to a diverse audience, and integrating custom code for unique interactivity and animations. Additionally, the site needed to be fully responsive, ensuring a seamless experience across all devices, while maintaining a visually cohesive design that aligns with Fragastores' brand identity.

To address Fragastores' needs, I implemented a series of targeted solutions to create a modern, user-friendly, and scalable website. Key improvements included:

Fully Responsive Design: Ensured the site is fully optimized for all devices, providing a seamless experience whether accessed on desktop, tablet, or mobile.

Custom Code Integrations: Developed tailored solutions to enhance functionality, including dynamic animations and interactive elements that elevate the user experience.

Custom CMS Development: Built a robust and intuitive CMS from scratch, empowering Fragastores to easily manage and update their content without technical hurdles.

Localization: Implemented a multi-language solution to cater to a diverse audience, ensuring the site is accessible and user-friendly for international visitors.

GSAP Animations: Leveraged GSAP (GreenSock Animation Platform) to create smooth, high-performance animations that add a layer of polish and engagement to the site.

These solutions transformed Fragastores' website into a visually cohesive, highly functional, and scalable platform that aligns with their brand identity and enhances the overall user experience.

Fully Responsive Design: Delivered a seamless and consistent user experience across all devices, ensuring the site looks and functions perfectly on desktops, tablets, and mobile devices.

Custom CMS Development: Built a scalable and intuitive CMS from the ground up, enabling Fragastores to easily manage and update their content, including product listings and blog posts.

Localization & Multi-Language Support: Implemented a custom language switcher and localization features to cater to a diverse, international audience, enhancing accessibility and user engagement.

Custom Code Integrations: Developed tailored solutions for unique functionality, including dynamic animations and interactive elements that elevate the user experience.

GSAP Animations: Utilized GSAP (GreenSock Animation Platform) to create smooth, high-performance animations that add a polished and engaging touch to the site.

The new Fragastores website has transformed their online presence into a modern, user-friendly, and scalable platform that reflects their expertise in the blinds industry. The custom CMS empowers the team to effortlessly manage content, including product listings and blog posts, without the need for technical expertise. The implementation of localization features has made the site accessible to a diverse, international audience, while the responsive design ensures a seamless experience across all devices.

The addition of GSAP animations and custom code integrations has elevated the site's interactivity, creating a polished and engaging user experience that aligns perfectly with Fragastores' brand identity. These enhancements have not only strengthened their digital presence but also laid a solid foundation for future growth and scalability.