Instead of ordering every day, users can schedule food on a weekly or monthly basis and preplan their orders to be delivered based on their availability.
USER INTERVIEWS
I performed user interviews by recruiting research participants using Instagram polls and narrowing it down to 5 participants based on my target users, asking them a few questions related to the research, which are mentioned below.
RESEARCH INSIGHTS
The most important finding from my research is that most users order online due to their busy lifestyle, and ordering every day frustrates users, resulting in a bad user experience that may have a negative influence on business and customer loyalty.
The food at their hostel is so poor, students frequently buy food online or skip meals
They don't have time to cook, working professionals frequently purchase meals online
For both students and working professionals, ordering every day is a time-consuming task
The majority of them despise making daily payments
Both users waste time struggling to decide what to order. It is mainly because of their hectic lifestyle
COMPETITIVE AUDIT
I analyzed the three most popular apps for this goal. I found that all three apps have a scheduling feature, but users can only schedule their delivery time for a maximum of two days in advance, which does not solve the present problems (daily ordering and daily payment) that busy users experience. This then became my opportunity for the solution.
Zomato is an Indian multinational food ordering & delivery platform
Swiggy is an Indian online food ordering and delivery platform
Domino's Pizza is a well-known American international pizza restaurant brand
USER PERONA
GOALS
FRUSTRATIONS
Deepthi is an MIT BSC student who spends the majority of her time in college and in her hostel. Unfortunately, the hostel food is so bad that she has to order it online the most of the time. Whereas ordering every day is a time-consuming process, and she often gets confused about what to order, leading her to be late for classes.
DEEPTHI ,21 Y/O
ITERATED WIREFRAMES
FINAL DESIGNS
PROTOTYPE
FIGMA PROTOTYPE ( CLICK HERE )
TESTING
I contacted the same participants I had previously used for the research and provided them with the Figma (only view) prototype link, as well as four tasks for each of the five participants and a 30-minute time limit to complete the task. After completing the task assigned I asked the participants with follow-ups to gain KPI'S.
LEARNINGS + NEXT STEPS
This is the first time I've ever led a project that has helped me advance in my UX career by teaching me how to discover a solution and work on it. The study findings, solution, and design prove that the predicted user and business outcomes can be accomplished
The next steps for this project are to iterate and add more features and work on the current design to move the projects forward.