I was approached to develop the brand messaging for a biogas company that focuses on circular economy and sustainable solutions. I used this insight to craft a messaging strategy that emphasizes the company's commitment to circular economy principles, which include the use of renewable resources and minimizing waste. The messaging highlights the company's unique approach to biogas production, which not only generates energy, but also reduces greenhouse gas emissions and improves waste management. The final messaging effectively communicates the company's values and expertise in sustainable and circular economy solutions to the target audience, differentiating it from competitors in the industry.