Fortress Financial
Shivali Patel
Brand identity for a mortgage, protection and wills company
Fortress Financial is a start-up based in North West London where they assist their clients with mortgages, wills and protection needs. At the start of 2023, the founder reached out to rebrand the company as their old identity was no longer represented the company values.
The rebrand entailed a fresh and adaptive identity that can be used across multiple touch points, specifically for marketing collateral. The new identity portrays confidence, trustworthiness and security by closely stacking the two ‘F’s’ in the logo icon. To tie the whole brand together, we’ve paired the logo icon with a clean and modern geometric sans-serif font.
Our dominant brand colour, Midnight Blue, was drawn from the previous identity so there was some cohesion between the new and old. However, to keep the palette bold, we introduced the Golden Yellow and Washed Grey, which provides a corporate yet playful palette.
Fortress Financial Logo Animation
Fortress Financial Business Cards
Fortress Financial Branded Flasks
Fortress Financial Guidelines
Fortress Financial Branded Notebook
When we decided to rebrand Fortress Financial, Design Flair was highly recommended. With their extensive knowledge and guidance on branding, they aided us through the rebrand. Highly recommend their service for anyone seeking a brand refresh."
Raj | Fortress Financial
Fortress Financial Poster
Fortress Financial Letter Head & Folder
Fortress Financial Mug
Fortress Financial Social Media Designs
Fortress Financial Desktop Website Design
Fortress Financial iPad Website Design
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Posted Feb 8, 2024
Branding | Marketing Collateral | Rebranded Fortress Financial to align with its purpose and core values. An adaptive and confident identity was created
