Gender & Gesture: An Event Branding Design
Priya
This project focuses on branding for Gender & Gesture, an event centered on identity, expression, and movement. The visual identity was designed to reflect the fluidity and dynamism of gender expression, using bold graphic elements and a strong conceptual foundation. At the heart of the branding is a distinctive logo-a stylized 'G' bursting outward like a star. This form symbolizes transformation, energy, and the breaking of societal boundaries, reinforcing the event's message of inclusivity and self-expression. The typography and supporting visuals further enhance the sense of motion and evolution.
The color palette is deliberately bold to create a striking and immersive experience. The combination of deep, vivid tones conveys power, passion, and individuality, while darker accents ground the design and add depth.
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Posted Apr 27, 2025
Created a full event identity exploring gender expression through gesture; praised for bold visuals and cohesive, thought-provoking design.
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Timeline
Apr 7, 2025 - Apr 9, 2025
Clients
University for the Creative Arts
