Paid Ads For a FinTech Startup increased their revenue by 87%

Paid advertising (media buying) is the game I play best.

Be it writing powerful ad copy that blows people out of water or optimizing ads for better conversions and ROI, I have been doing all this religiously for the last 4 years.

This gives me a better understanding of what works best when it comes to running digital advertisements.

And through these years of experience and after working with multiple small-medium businesses in around 13 niches, I also know exactly what doesn’t work in online advertising, and that’s important! Trust me, knowing what not to do in online ads, can save you a lot of money.

So I was approached by one of the founding members of this FinTech startup that is operating in the trading, investing, and cryptocurrency ecosystem, to get into paid advertising and generate relevant (high-quality) leads that further down the sales funnel can be converted into a customer.

They were currently getting clients mainly from cold calling, email outreach, and a bit of SEO (the finance niche is very competitive).

I agreed to work on the project and quickly wore my advertising cap.

drafted action plan for the next 60 days

finalized which ad platforms to run ads on during our level 1 testing (Facebook and Google Ads made their way as being the most relevant form of advertising for the type of business)

create a detailed customer avatar

comprehensive keyword research was done which made it easy to identify informational, commercial, and transactional keywords for the business (gave the list of informational keywords to their SEO team to create helpful content with a cleat Call-to-action)

did competitor analysis and also studied the Google search ads that were already running for our desired keywords (commercial & transactional)

also researched numerous ads using Facebook ads library and a few ad spy tools

spent a substantial amount of time on Quora and Reddit to learn more about the pain points of people and what people were saying about the current product/solution in the market

based on collected data, statistics, and competitor advantage crafted engaging ad copies for Facebook and Google Ads. The ad copy included the USP of my client's FinTech startup and how it can solve the problems that people were facing, effectively.

created multiple campaigns on both Google and Facebook ads with different goals.

some campaigns were conversion campaigns and directed traffic to professionally built & well-optimized lead capture pages (A\B tested landing pages) while some campaigns were call-only ads and some were focused on promoting free 1 on 1 consultation to a prospect.

leads were directly captured on ad platforms and transferred automatically to a CRM which then triggered an email sequence to convert the lead into a customer

tested different demographics, interests, audiences, ad extensions, keywords, ad formats, ad copy angle, and also made use of smart campaigns & dynamic search ads on Google

not only this, to increase the chance of a conversion at a really low price, retargeted the audience that had already seen or interacted with our ad, using Facebook pixels and Google tag manager.

created numerous retargeting audiences on both Google and Facebook ads.

after all the testings, permutations, and combinations, we got our hero campaigns, ad groups, and ads, that gave the best results and conversions.

In two months, the bottom line stats i.e. the revenue of my client's business wad increased by a whopping 87% and profits were standing at around 17%.

Moreover, the revenue is projected to grow to 200% in the next 18 months as the ad spend increases, profits which are supposedly the grow to at least 35%, as most of the segments of the advertising strategy are now optimized and is now running on auto-pilot. Also, there is a decline in product development costs now.