svitanok
Zarina Khomenko
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
"Svitanok" is a startup morning skincare brand which aims at combining authenticity and elegance. rooted in Ukrainian traditions, the brand wanted to mark specifically being close to nature, as well as being both trendy and unique.
concept
'svitanok' (ukr. noun) — sunrise. a revitalizing essential for your daily skincare ritual. inspired by the beauty of Ukrainian mornings, this gel embodies the calm energy of the sunrise, capturing the essence of a new day, with natural beauty.
logo creation
the brand did not have a ready-made logo, so that was something I offered to create as well. since "svitanok" means "sunrise" — i decided to add a little sun element in the name itself.
brand logo creation
package & labels
branding colours for this had to be like a cool, humid and beautiful morning. so it was decided to place a sunrise picture on the packaging, and adjust it to the brand guidelines.
the order included packaging design as well as a label design for the tube, and here is the finished design:
packaging layout
mockup
and the final product view is below:
