Blackline IT - Data Breach Podcast Production

Blackline required a comprehensive post-production package for their podcast initiative, consisting of a branded long-form episode and a suite of nine high-impact short-form clips tailored for social media. The objective was to elevate their brand visibility and thought leadership by delivering visually engaging content that maintains professional polish and audience retention. The short-form clips needed to be independent, shareable assets designed for maximum reach, each incorporating advanced editing techniques like dynamic subtitles, B-roll overlays, visual effects, and music integration.

Imported raw podcast footage and audio into the project timeline.

Categorised assets for long-form and short-form delivery.

Imported brand elements, including intro/outro animations, logos, and fonts.

Applied Blackline’s animated logo to the intro and outro segments of the full podcast.

Synced visuals with intro/outro music to ensure brand consistency.

Performed light clean-up edits to ensure smooth visual and audio flow.

Identified nine compelling soundbites or narratives suitable for short-form formats.

Cut and structured each segment into standalone storylines under 60–90 seconds.

Designed and applied dynamic, on-brand subtitles to enhance accessibility and engagement.

Ensured rhythm and emphasis were guided by pacing and speech inflections.

Sourced relevant stock visuals to illustrate key concepts and reinforce storytelling.

Strategically layered B-roll for narrative depth and visual stimulation.

Selected background tracks that aligned with the energy and tone of each clip.

Mixed and ducked audio levels to maintain clarity of voice over music.

Applied smooth transitions to maintain visual momentum between cuts.

Integrated branded visual effects (e.g., pop-up graphics, callouts) to underscore key points.

Performed final audio balancing and colour correction across all assets.

Exported full podcast in high resolution with intro/outro branding.

Exported all 9 short-form clips in vertical format optimised for various platforms (LinkedIn, Instagram, TikTok).

Delivered assets via cloud-based review link and file transfer.