For Bokslokaal, a modern boxing school, I designed a website that reflects their unique position in the growing boxing community. With boxing gaining popularity in recent years, new schools have emerged and the audience has diversified. The challenge was to help Bokslokaal stand out in this competitive space while staying approachable to a broad range of people.

Unlike traditional gyms that often highlight a more aggressive, competitive spirit, Bokslokaal focuses on modern boxers: people who want to stay fit, learn the sport, and enjoy the process—without necessarily aiming to go professional. The online presence had to reflect this mindset while still feeling professional and trustworthy.

I designed a website that communicates Bokslokaal’s approachable and inclusive vibe, while presenting the school as a serious, high-quality training space. The design balances professionalism with accessibility, creating an inviting first impression for both new boxers and those with more experience.

My goal was to capture the essence of Bokslokaal’s atmosphere. I opted for a modern and clean design style, avoiding the “tough and gritty” aesthetic often associated with boxing schools. Instead, the site highlights structure, clarity, and openness—giving visitors the confidence that Bokslokaal is professional, while also being a place for everyone.

The result is a digital identity that positions Bokslokaal as a modern boxing school: professional, inclusive, and ready to connect with today’s boxing audience.