For The Branding Club, I focused on rebranding their identity to better reflect their creative approach in helping hospitality businesses build strong, cohesive brands.

The Branding Club supports businesses in hospitality with logos, marketing, and promotional products. The challenge was to ensure that their own branding reflected their creative core while clearly communicating their expertise to clients.

I developed a design that put creativity at the forefront. The new logo incorporates a dynamic pencil stroke and a vibrant color gradient, symbolizing the company’s energy and imaginative approach. This visual identity communicates their role as a creative partner while remaining professional and recognizable.

To create the right logo, I explored multiple angles and variations in the early stages, testing how each concept aligned with the company’s identity and values. By iterating on these designs, I was able to craft a logo that is not only visually striking but also perfectly aligned with The Branding Club’s mission and philosophy.

The result is a cohesive brand identity that reflects creativity, professionalism, and the ability to help clients stand out in the competitive hospitality sector.