Efficient Workflow Implementation for Product Management

Efficiently developed Workflow Implementation for Product Management at Yonder Media Mobile Inc. Led strategy translation, process standardization, and innovative marketing efforts. Resulted in accelerated growth with +1M monthly active users across key markets.

Led +55 U.S. engineers and product designers. Promoted from Senior Operations Manager in 2017. Prioritized work, oversaw issue troubleshooting, optimized performance against release timelines, and directed marketing / business development efforts.

Translated the CEO’s vision into a formal product strategy / roadmap with an ahead-of-its-time focus on curated content, a telco-optimized business model, a local approach to emerging markets, and a pre-pay offering. Launched MVP within 9 months.

Standardizing processes across the development continuum (e.g., ideation, requirements analysis, design, testing, deployment / integration) and implementing a regular cadence of status meetings. Work was key in achieving a 60% efficiency improvement.

Created a pop-up retail experience to give customers an in-person, premium opportunity to customize their mobile devices.

Delivered 40% lift in brand affinity and 60% increase in brand visibility by leading creative services teams / partners in the production of market-specific print and experiential marketing campaigns.

Serving in a Chief Product Owner capacity, accompanied the CEO on road shows nationwide & internationally to demo the product. Collaborated on the go-to-market strategy in Malaysia, including pitch development and negotiations for the company’s then-largest partnership deal (Celcom).

Company’s subscriber base grew to +1M monthly active users in Malaysia, Indonesia, and Bangladesh by Q4 2017.