Efficiently developed Workflow Implementation for Product Management at Yonder Media Mobile Inc. Led strategy translation, process standardization, and innovative marketing efforts. Resulted in accelerated growth with +1M monthly active users across key markets.

Led +55 U.S. engineers and product designers. Promoted from Senior Operations Manager in 2017. Prioritized work, oversaw issue troubleshooting, optimized performance against release timelines, and directed marketing / business development efforts.

Translated the CEO’s vision into a formal product strategy / roadmap with an ahead-of-its-time focus on curated content, a telco-optimized business model, a local approach to emerging markets, and a pre-pay offering. Launched MVP within 9 months.

Standardizing processes across the development continuum (e.g., ideation, requirements analysis, design, testing, deployment / integration) and implementing a regular cadence of status meetings. Work was key in achieving a 60% efficiency improvement.

Created a pop-up retail experience to give customers an in-person, premium opportunity to customize their mobile devices.

Delivered 40% lift in brand affinity and 60% increase in brand visibility by leading creative services teams / partners in the production of market-specific print and experiential marketing campaigns.

Serving in a Chief Product Owner capacity, accompanied the CEO on road shows nationwide & internationally to demo the product. Collaborated on the go-to-market strategy in Malaysia, including pitch development and negotiations for the company’s then-largest partnership deal (Celcom).

Company’s subscriber base grew to +1M monthly active users in Malaysia, Indonesia, and Bangladesh by Q4 2017.