FACEBOOK ADS

For the Smileysoul website, I successfully implemented the Meta Pixel and Conversion API through Facebook Business Manager to enhance ad tracking and performance. The Meta Pixel allows precise tracking of user actions such as page views, add-to-cart, and purchases enabling better retargeting and ad optimization. Additionally, by integrating the Conversion API, I ensured more reliable data flow directly from the server, even when browser tracking is limited. This setup improved ad delivery, attribution accuracy, and overall ROI from Facebook campaigns.

I implemented a full Facebook Ads tracking setup, including domain verification, Meta Pixel integration, and the Facebook Conversion API via Facebook Business Manager. Domain verification ensures ownership control and enables prioritized event tracking, essential for iOS 14+ compliance. The Meta Pixel tracks user actions like views, carts, and purchases, while the Conversion API sends events directly from the server—ensuring accurate data even when browser tracking is limited. This setup significantly improved ad targeting, attribution, and campaign performance.