This page was designed to promote Vodafone’s gaming ecosystem, combining connectivity, gaming rewards, and exclusive content into a single experience. The goal was to speak directly to gamers and position Vodafone as more than a telecom provider: a gaming partner.
Goal
The main objectives of this screen were to:
attract gamers with a bold, immersive visual experience
highlight Vodafone’s special prepaid gaming card with multiple benefits
clearly present rewards, gift cards, and low-latency connectivity
connect Vodafone services with popular games and gaming culture
encourage users to explore or purchase gaming-related offers
My Role
As a UX/UI Designer, I designed this screen end to end, focusing on visual impact, usability, and brand consistency. I worked on layout, hierarchy, UI components, and overall interaction flow.
Design Approach
The design uses a dark theme with strong red accents, combining Vodafone’s brand identity with gaming aesthetics. The page is structured into clear sections that guide users through the experience:
a strong hero section introducing the gaming proposition
a dedicated section for the Vodafone prepaid gaming card, showcasing its key benefits
gaming rewards and gift cards for popular titles
social proof through gamers, creators, and events
clear call-to-action buttons placed throughout the page
The layout is modular and easy to scan, allowing users to quickly understand the value of the prepaid card and the full gaming offer.
Outcome
The final screen delivers an engaging and immersive gaming experience. Users can clearly see that Vodafone offers a dedicated prepaid card built for gamers, with multiple benefits beyond connectivity. The page connects brand, product, and gaming culture in a clear and motivating way, encouraging users to take action.