A product page shouldn’t just look good on desktop.
It needs to make sense on mobile too especially when your traffic is coming from paid ads.
For this Ruff Food PDP, I designed the full experience in Figma across desktop + mobile.
The focus wasn’t just aesthetics.
I built the page around the buying journey:
→ Clear product value above the fold
→ Stronger product education
→ Social proof at the right moments
→ Benefits tied to customer outcomes
→ Objection handling
→ Repeated, intentional CTAs
→ A responsive mobile
experience that keeps the same conversion flow
The goal?
Make it easier for a dog owner to understand the product, trust it, and take action regardless of the device they're on.
Good design looks good.
Conversion design knows what every section is supposed to do.
If you're a DTC brand and want a second set of eyes on your product page, DM me. I’ll point out what I’d fix first.
0 likes · 0 views · Aug 25, 2026
A product page shouldn’t just look good on desktop. It needs to make sense on mobile too especially when your traffic is coming from paid ads. For this Ruf...
