Healthcare Digital Content — Engagement & Clarity

🖼️ Healthcare Carousels & Digital Content — Designed for Engagement & Clarity

About This Project

This project showcases how complex clinical information can be transformed into clear, structured, easy-to-understand communication for patients — without losing medical accuracy.

As a Clinical Pharmacist & Adobe-Certified Health Communication Consultant, I rewrite dense, jargon-heavy content into patient-friendly guidance aligned with NHS & NICE communication standards.

The Challenge

Most medical leaflets contain accurate information, but they are often:

Hard to read

Packed with jargon

Poorly structured

Overwhelming for patients

Missing clear next steps

This reduces understanding, confidence, and long-term adherence.

My Approach

I applied health-literacy principles and plain-English standards to create a clearer, more supportive patient communication experience.

What I improved:

Simplified all terminology while keeping clinical accuracy

Added structure (Understand → Expect → What to Do)

Increased readability with shorter sentences and clearer hierarchy

Added behaviour-based actions so patients know exactly what to do

Improved safety messaging so critical information is easy to find

Before vs After — Key Differences

🔴 Before

Long, jargon-heavy text

No visual hierarchy

Difficult for patients to understand

No behavioural guidance

No clear next steps or actions

🟢 After

Plain-English explanations

Clear headings and structured flow

Simple, actionable steps

Better readability & patient engagement

A more confident patient experience

Impact on Patient Communication

The rewrite makes it easier for patients to:

Understand their condition

Know what actions to take

Follow medication and lifestyle advice

Feel confident managing day-to-day health

This approach directly supports NHS health-literacy, patient safety, and self-management goals.

My Role

Content interpretation (clinical accuracy)

Plain-English rewriting

Patient-friendly restructuring

Visual layout & communication design

Thanks for Viewing

If your organisation needs clear, trustworthy, patient-friendly communication — feel free to reach out.