Shaping Identity: Creating the Fornulio Brand by Ivan JovanovskiShaping Identity: Creating the Fornulio Brand by Ivan Jovanovski

Shaping Identity: Creating the Fornulio Brand

Ivan Jovanovski

Ivan Jovanovski

Shaping Identity: Creating the Fornulio Brand

Creating the Fornulio Brand

Fornulio is a tech company that needed a strong and modern visual identity. I developed a logo by combining two letter F’s into an hourglass shape, using negative space to symbolize innovation, precision, and the passage of time. The branding system was designed to be clean, versatile, and adaptable across both digital and print platforms. This project highlights how thoughtful design choices can capture a company’s essence while creating a distinctive and memorable brand identity.
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Posted Oct 15, 2025

Developed a fresh, modern visual identity for Fornulio, a tech company focused on innovation and simplicity. The goal was to create a look that feels sleek.