The color palette is cool, with shades of blue and gray, and white, conveying confidence and establishing a connection with customers.
The illustrations are related to the brand's niche, they also follow the brand's colors.
With stories, the brand communicates quickly and creates a more informal dynamic, where the message arrives faster without losing clarity. It also helps to reinforce the consumer community.
The content is focused on presenting the essence of the company, with a formal but close tone and is divided into three types: Informative, product and company.